Be a Web Hero and help someone upgrade to Firefox 4
Two weeks ago I wrote about one of our campaigns encouraging existing users of Firefox to upgrade to the latest and best version so far of Firefox — Firefox 4.
The first approach we took was aimed directly at Firefox 3.6 users, and asking them to upgrade based on certain web interests they may have (social networking, gaming, content streaming and more), and matching the benefits of using Firefox 4. The second approach we’re taking is motivating satisfied users of Firefox 4 to help someone in their network make that upgrade. We’re encouraging our community to become a “Web Hero” by finding someone in their family, at school, at work who is still browsing in the past and helping them get the latest and safest version of Firefox.
A specially designed landing page and Facebook tab have been created, providing helpful material for our web heroes to help others upgrade (PDFs and videos on how to install Firefox for a Mac or on Windows).
We’re encouraging people to share with their friends via their social networks (Facebook and Twitter), or to simply visit someone they care about and help them upgrade in person.
In the next two weeks, we’ll be building out the functionality of our custom Facebook Web Hero tab to include a share option that will give the possibility to earn a special badge for sharing with a friend.
Our loyal community often go to great lengths to help people upgrade and make sure they are on the safest and best version of Firefox. We’re hoping others will also help.
If you know someone still using an old browser, or older version of Firefox - be a Web Hero today and help them get a better experience of the Web.
Firefox 4 upgrade campaigns getting under way
If you’re reading this blog post, there is a very high chance you know that the best version (yet) of Firefox was released last month. There’s also a high chance that you have already told a bunch of people in your close network of friends and family to update their Firefox (maybe you even did it for them!).
Historically people have migrated to a new version of Firefox very quickly with the new version of Firefox overtaking the previous version in less than three months. We’re more than ever keen to make sure all of our users are on the latest and best version of Firefox as fast as possible, and therefore having the best experience of the Web they can.
With that, we’ve begun creating several Firefox 4 upgrade campaigns and programs to encourage users to migrate. One of the ways we’re doing this is by creating a number of different versions of our download page, each version explaining the benefits of using Firefox for various forms of activities people do on the Web. Activities include anything from working online and emailing, to social networking, online gaming and streaming content. There will be corresponding calls to action to download the new version of Firefox on our start page and other key touch points, which illustrate why Firefox 4 is the browser of choice for all those different things you like do on the Web.
Check out the page designs below. Huge thanks to Tara and the Mozilla Creative team for their work on the designs - Tara also blogged about the process, read more over at her blog.
Over the coming weeks we’ll be localizing these pages in terms of content and language for other locales, and also experimenting with other versions of the download page.
Why do this? We all use and enjoy the Web differently. One size doesn’t fit all, the browser is used by people in numerous ways, which are likely different from our own. The good news is that Firefox was made for everyone to use the Web. Furthermore, its so customizable everyone can create a unique and individual browsing experience. Our job in Engagement is to help people understand the benefits of using Firefox 4 (however they use the Web), and get folks using the best and safest version.
* Thanks to all our partners in allowing us to use product imagery for the in product screen shots.
