Firefox 4 upgrade campaigns getting under way

If you’re reading this blog post, there is a very high chance you know that the best version (yet) of Firefox was released last month. There’s also a high chance that you have already told a bunch of people in your close network of friends and family to update their Firefox (maybe you even did it for them!).

Historically people have migrated to a new version of Firefox very quickly with the new version of Firefox overtaking the previous version in less than three months.  We’re more than ever keen to make sure all of our users are on the latest and best version of Firefox as fast as possible, and therefore having the best experience of the Web they can.

With that, we’ve begun creating several Firefox 4 upgrade campaigns and programs to encourage users to migrate.  One of the ways we’re doing this is by creating a number of different versions of our download page, each version explaining the benefits of using Firefox for various forms of activities people do on the Web. Activities include anything from working online and emailing, to social networking, online gaming and streaming content.  There will be corresponding calls to action to download the new version of Firefox on our start page and other key touch points, which illustrate why Firefox 4 is the browser of choice for all those different things you like do on the Web. 

Check out the page designs below. Huge thanks to Tara and the Mozilla Creative team for their work on the designs - Tara also blogged about the process, read more over at her blog.

Over the coming weeks we’ll be localizing these pages in terms of content and language for other locales, and also experimenting with other versions of the download page.

Why do this? We all use and enjoy the Web differently. One size doesn’t fit all,  the browser is used by people in numerous ways, which are likely different from our own. The good news is that Firefox was made for everyone to use the Web. Furthermore, its so customizable everyone can create a unique and individual browsing experience. Our job in Engagement is to help people understand the benefits of using Firefox 4 (however they use the Web), and get folks using the best and safest version.

* Thanks to all our partners in allowing us to use product imagery for the in product screen shots.