270,000 New Direct Relationships Every Week for Firefox
This week the User Engagement and User Volunteer Community teams reached a significant milestone — we passed 15 million direct relationships for Mozilla Firefox.
It’s hard to believe that only a year ago, across all our user communication channels - we were talking in English only to around 4 million people. Today, more than five and half million people receive our monthly email newsletter in five languages; localized by our volunteer community team (with more on the way). And ten million other fans/followers are actively engaged in social (Facebook and Twitter) on a daily/weekly basis; sharing and liking our content throughout the world.
The trajectory has been amazing. Our average sign up rate for email last week was around 185,000 newsletter new subscribers, and around 95,000 new weekly fans for Facebook. That’s incredible growth!
We continue to drive these large growth numbers, however, engaging with our users in channel is the most important role of our team, and whereby we create force multipliers for reach and amplification of our brand. No matter how big your communication channel, if you’re not communicating effectively or maximizing your opportunities - it’s a wasted chance.
Be a Web Hero and help someone upgrade to Firefox 4
Two weeks ago I wrote about one of our campaigns encouraging existing users of Firefox to upgrade to the latest and best version so far of Firefox — Firefox 4.
The first approach we took was aimed directly at Firefox 3.6 users, and asking them to upgrade based on certain web interests they may have (social networking, gaming, content streaming and more), and matching the benefits of using Firefox 4. The second approach we’re taking is motivating satisfied users of Firefox 4 to help someone in their network make that upgrade. We’re encouraging our community to become a “Web Hero” by finding someone in their family, at school, at work who is still browsing in the past and helping them get the latest and safest version of Firefox.
A specially designed landing page and Facebook tab have been created, providing helpful material for our web heroes to help others upgrade (PDFs and videos on how to install Firefox for a Mac or on Windows).
We’re encouraging people to share with their friends via their social networks (Facebook and Twitter), or to simply visit someone they care about and help them upgrade in person.
In the next two weeks, we’ll be building out the functionality of our custom Facebook Web Hero tab to include a share option that will give the possibility to earn a special badge for sharing with a friend.
Our loyal community often go to great lengths to help people upgrade and make sure they are on the safest and best version of Firefox. We’re hoping others will also help.
If you know someone still using an old browser, or older version of Firefox - be a Web Hero today and help them get a better experience of the Web.
