January 2012
2 posts
3 tags
2011: 10 Million new direct relationships and...
One year ago I started the year with a big job ahead of me - build the user engagement team at Mozilla and grow direct relationships with 10+ million Firefox users.
2011 ended well, very well, I am delighted to say.
Socially speaking
With the help of William Reynolds, the first person to join the user engagement team in Nov 2010 we more than doubled the number of social connections on...
4 tags
Force Multipliers - how Mozilla engages and wins...
A contradiction in terms — Mozilla a non-for-profit, with less than 600 paid staff, but with a product that celebrates 450+ million Firefox users served in more than 80 languages. Operating in a highly competitive environment, with significantly lower marketing budgets and people resources will sound familiar to many small and large businesses alike. So how do you compete and win? Its...