May 2012
2 posts
6 tags
270,000 New Direct Relationships Every Week for...
This week the User Engagement and User Volunteer Community teams reached a significant milestone — we passed 15 million direct relationships for Mozilla Firefox.
It’s hard to believe that only a year ago, across all our user communication channels - we were talking in English only to around 4 million people. Today, more than five and half million people receive our monthly email...
5 tags
My 5 Best Tips for Effective Email
Recently, there have been a glut of blog posts about how to manage your in box, with some hilarious infographics. Everything from abstaining, to moving to twitter only. I’ve given quite a few of these strategies a go, as a few months back I was diagnosed with RSI. So here are my 5 tips to help manage your time, get the most important stuff done, and take care of your precious wrists.
#1...
April 2012
4 posts
5 tags
A new generation of Web builders are coming - 5...
TODAY = the Facebook generation, consuming, wasting time, trying to be something.
TOMORROW = a generation of makers, tinkerers, creating value, building tomorrow.
In the next five years more people will code, more kids will remix, more people will expect to participate.
Open source at its very core has thrived and grown by allowing anyone to get involved, fostering collaboration, and...
4 tags
Don't start engaging on a new social network...
Dave Cutler at MarketingProfs wrote this great piece on “Five Reasons You Shouldn’t Ignore (Insert Name of Shiny New Social Media Platform Here)”.
I humbly disagreed in a comment on the blog - as I believe the latest shiny social network for businesses and orgs should not always be followed or even experimented without *first* bearing these two things in mind:
# 1. Always...
7 tags
How Mozilla Firefox engages fans every day on...
Many people commented on my last post about growing and nurturing brand advocates on Facebook. You asked, so how are you really doing that? Here are a few simple ways based on how we engage fans every day at Mozilla:
# 1. Vary your Facebook content. Think carefully about your content strategy and how posts effective each other. At Mozilla we try to plan 7-14 days out (and many months longer...
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Want to win brand advocacy on facebook?...
Read this super post today on Marketing Prof entitled “Four Ideas for Activating Your Brand Advocates”. Theresa Trevor of Amplifinity describes ways to convert Facebook fans who ‘like’ a page (and who probably don’t “…promote your brand in any measurable way”) to become brand advocates who are actively engaged in promoting your brand, bringing in...
March 2012
4 posts
4 tags
Being authentic and social comes naturally
Yesterday I had a great conversation with someone who is looking to move into social engagement; marketing that makes a difference with more human interaction. We talked about building a strong loyal user base via social, and how passionate users can encourage others. Participation, Engagement, Human were the words that kept coming up time and time again by both sides throughout the meeting.
...
6 tags
"To pin, or not to pin..."
So to ‘pin’ is the new like. Suddenly it seems that to ‘pin’ is everywhere. ‘Pin’ was mentioned in three separate meetings I had last week in varying forms. We’re not just talking ‘Pinterest’ here, but pinning: websites, apps, new stories and even restaurants. I even caught myself saying it in conversation today on a completely unrelated...
3 tags
Go up the stairs two steps at a time
“Work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two steps at a time. ”
I recently read Yvon Chouinard - ‘Let my people go surfing’ of which this quote above was taken. It’s the story of the outdoor company Patagonia with its unorthodox beginning, business practices and unique team spirit —...
3 tags
Virgin America -- Get's Customer Experience Right
Today I’m flying back to SFO from JFK - I chose Virgin America for a reason, in fact with reflection whilst in the air, there are a few:
(i) Simple: tickets were easy to buy, check-in was faultless, boarding efficient. Branding is clear and unmistakable. Attention to detail from visual design to customer experience made for a seamless event.
(ii) Control: Some folks balk at check...
January 2012
2 posts
3 tags
2011: 10 Million new direct relationships and...
One year ago I started the year with a big job ahead of me - build the user engagement team at Mozilla and grow direct relationships with 10+ million Firefox users.
2011 ended well, very well, I am delighted to say.
Socially speaking
With the help of William Reynolds, the first person to join the user engagement team in Nov 2010 we more than doubled the number of social connections on...
4 tags
Force Multipliers - how Mozilla engages and wins...
A contradiction in terms — Mozilla a non-for-profit, with less than 600 paid staff, but with a product that celebrates 450+ million Firefox users served in more than 80 languages. Operating in a highly competitive environment, with significantly lower marketing budgets and people resources will sound familiar to many small and large businesses alike. So how do you compete and win? Its...
4 tags
Louis CK and shaking up digital distribution
So by now you’ve probably heard about the Louis CK experiment. You know, the one about the comedian who blows off the distributors and makes a cool million bucks in revenue in just 12 days — on his own! And nope, that’s no joke!
The American comedy writer/performer made more than 1 million dollars with $500,000 in profit by releasing and distributing his latest performance...
December 2011
2 posts
5 tags
Hugs, handshakes and high-fives
In the realm of social media as king, having friends is easy, but keeping all those new friends engaged and nurturing that friendship isn’t as simple as it sounds. At Mozilla we have nearly 6.5M friends on Facebook, and we work hard to engage with our fans on multiple levels.
Our content is split pretty evenly between being (i) informative about Firefox as a product and sharing the...
May 2011
2 posts
7 tags
Engage! The Mozilla Firefox User Engagement team...
The team behind growing direct relationships with Firefox users helping them have a deeper and richer experience of the product, and having fun along the way is looking to hire 3 people as the team expands. Marketing Manager - User Engagement Team (2 open positions) A Marketing Manager is charged with driving acquisition and retention programs with millions of Firefox users worldwide, as...
6 tags
Be a Web Hero and help someone upgrade to Firefox...
Two weeks ago I wrote about one of our campaigns encouraging existing users of Firefox to upgrade to the latest and best version so far of Firefox — Firefox 4. The first approach we took was aimed directly at Firefox 3.6 users, and asking them to upgrade based on certain web interests they may have (social networking, gaming, content streaming and more), and matching the benefits of...
April 2011
1 post
3 tags
Firefox 4 upgrade campaigns getting under way
If you’re reading this blog post, there is a very high chance you know that the best version (yet) of Firefox was released last month. There’s also a high chance that you have already told a bunch of people in your close network of friends and family to update their Firefox (maybe you even did it for them!). Historically people have migrated to a new version of Firefox very quickly...
March 2011
1 post
7 tags
All new Firefox 4 website buttons. Start sharing...
Sharing Firefox is easy. Just download the new created Firefox 4 buttons and add them to your blog, website, or email footer.
They are beautiful and come in various sizes and colors so you can pick the ones that fit your needs perfectly. Go see how lovely they are, and start spreading the word.
Go to http://www.mozilla.org/contribute/buttons/ and get yours!
Also available so far in...
February 2011
3 posts
2 tags
Join Mozilla -- Weekly Update Feb 23
Launch plans -
Aiming to a beta version ready by end of this week to get feedback from both users and contributors. This is not the general launch of program. There will be no big launch, it will not be linked from any Mozilla web property. (More details to come later this week).
The web URL for the Join Mozilla program will be: mozilla.org/join
Chelsea Novak is attending and speaking at...
Join Mozilla program - want to help?
Thank you to everyone who has shared helpful comments and thoughts regarding the Join Mozilla program.
As you will have seen in my post from earlier today, in addition to the Wednesday marketing call update on Join Mozilla, we’re going to be posting a weekly ‘Join Mozilla’ status update on planet.
Furthermore, we would like to bring together more people who are interested...
Join Mozilla -- Weekly Update Feb 15
As many people will know who read planet.mozilla.org we are planning on creating a supporter program that will enable thousands more people to show their love and support for Mozilla; and at the same time help to make the web better for everyone.
This new program intends to help thousands more people who are not able to donate time, or who perhaps don’t have all the rights skills...
January 2011
1 post
3 tags
Email Marketers - relationships start at the very...
According to Matthew Kelleher, from Redeye: on the econsultancy blog “2010 was a year in which email marketers began to wake up to the fact that email is not purely a revenue driving media but rather a ‘customer communication channel’.” Its incredibly hard to believe that its taken so long for companies to realize this. Heading up User Engagement at Mozilla you’ll say is an...
November 2010
2 posts
1 tag
Some of the things I'm thankful for...
- My amazing loving husband - Wonderful friends who make me laugh and smile - A healthy family who know me inside and out - All the animals who live in my house - Living in the wilderness (even if that means unwanted house, car and garage guests) - Crazy horses - Living in a land where people are mostly happy and who mostly want to work - Art -(but only some of it) - Tan mules from Tods (yes, they...
4 tags
Consumer Education at Mozilla
Last month my colleague Richard Milewski wrote and published a number of artifacts surrounding the creation and use of safe passwords*. It’s part of the Mozilla Consumer Education project, where we began researching and learning about what new topics are of most interest to ordinary web users, and furthermore what types/formats of information best resonate with this audience (who I hope...
August 2010
1 post
5 tags
Book Review - The Referral Engine
I just finished reading ‘The Referral Engine” by John Jantsch, which I spotted it in the iBook store. It was published in May 2010, and according to Publishers Weekly is a ‘…thorough primer on the power of letting your products and customers speak for themselves.” I was curious to read how Jantsch suggested one...
July 2010
4 posts
2 tags
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Mozilla has always been about Engagement, not...
Engagement vs. Marketing?
Marketing, so the dictionary says, is: “… the action or business of promoting and selling products or services, including market research and advertising”. But to Engage means to: “attract or involve, cause someone to be involved in, participate, establish a meaningful contact or connection…”.
Which one sounds...
2 tags
Jane's new blog home
I’ve been blogging on and off for a couple of years now, mainly about the work we do at Mozilla, and Engagement in general. A few weeks ago I decided to move from Wordpress to Tumblr - for several reasons, a big one being that scores of people, plus pfinette said I should. So, I did. And here it is.
So goodbye… http://autological.wordpress.com my older posts will still live on...